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Florian Ledard
I design showcase websites, e-commerce stores and landing pages that strengthen companies' credibility, clarify their positioning and boost their visibility.
Expertise
I design solutions tailored to companies and freelancers. Let's create something exceptional together.
A professional showcase website clearly presents your business, your offers and your references to reassure visitors and encourage them to get in touch. I structure the pages around your industry keywords, with consistent titles and meta descriptions and a layout that is easy for search engines to read — without sacrificing the mobile experience or loading speed.
Showcase websites designed to highlight your business.
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A landing page is optimised for a single intent — advertising, emailing or social media — with one clear message, proof points and a call to action highlighted from the very first screen. The content and markup support both the conversion rate and the page's SEO relevance, while staying aligned with your campaign goals and analytics metrics.
High-converting acquisition pages built for your campaigns.
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A B2B website redesign aligns your site with your current positioning: journeys tailored to decision-makers, industry-specific content and simplified contact. Technical audit, internal linking and performance (Core Web Vitals) strengthen your credibility with prospects and search engines alike, for a site that is both strategic and durable.
Reposition your brand with a website worthy of your expertise.
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Lasting visibility relies on a clear site architecture, useful content and, where relevant, appropriate structured data. On the measurement side, I set up conversion tracking (Google Analytics 4, events, Search Console) so you can analyse traffic, sources and the business goals tied to your online acquisition.
SEO structure, tracking and analytics to steer your acquisition.
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Professional website
Whether you're a freelancer, an innovative startup or an established company, the message and structure adapt to maximise your impact.
For freelancers
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For startups & SaaS
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For SMEs & craftspeople
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For B2B agencies
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Every project is unique, but the method stays the same: understand, structure, design and optimise. The collaboration runs on a platform where everything is centralised from the very first conversation — not only once the site is live.
Understand your business and goals, and define your priorities.
Explore directions, structure the content and lay out the architecture.
Design the pages, refine the look and aim for the smoothest experience.
Test, fix, optimise and launch a site ready to perform.
Pricing
Whether you need one key page, a full redesign or a larger technical project, we'll define the right scope together with a transparent budget.
Ideal if you want a professional, fast website aligned with your brand — without the complexity of an over-engineered setup.
Included
Contact
If you want a stronger homepage, a better-told offer and a more desirable online presence, we can start from that direction and ship it.
FAQ
Short answers about timelines, budget and how we work together. For a specific case, drop me a line.
Depending on the scope (number of pages, content, integrations), expect generally 3 to 6 weeks for a scoped showcase site or redesign. A scoping workshop at the start of the project locks in a realistic timeline with clear milestones.
Après un premier échange, je vous propose un devis détaillé (périmètre, livrables, options). La facturation est en général échelonnée : acompte au lancement, solde à la livraison ou selon les phases convenues.
I adapt the stack to the need: a custom-built site for full control over design and performance, or a CMS when you need to edit content often on your own. We choose the most durable solution for your team together.
Yes: page structure, markup, performance and content are designed for a solid SEO foundation. For ongoing copywriting or link-building support, we can add it to the scope or provide recommendations.
I can provide fixes, security updates or small improvements on a flat-rate or on-demand basis. The goal is to keep the site reliable and up to date without burdening you technically.
Most projects are run over video calls (workshops, approvals), with a dedicated channel for discussions and feedback. Deliverables and documentation are centralised to keep a clear record of decisions.
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